In today’s highly competitive market, packaging is no longer just a simple “box.” For brands, importers, and wholesalers in the food, baking, gift, and cosmetics industries, packaging is a crucial component of brand image, product premium, and user experience.
Color gift boxes, in particular, have become the preferred choice for many brands for new product launches, holiday promotions, and brand upgrades due to their stronger visual impact and greater flexibility in customization. In the customization model, ODM Color Gift Box Customized Processing is gradually becoming the ideal solution for B2B clients to achieve efficient, stable, and controllable custom packaging.
This article will systematically introduce the core processes, advantages, and application scenarios of ODM color gift box customization, helping purchasing decision-makers better understand and choose packaging solutions suitable for their own businesses.
Why Are More Brands Bhoosing ODM Color Gift Box Customization?
Traditionally, customized packaging often means high costs, long lead times, and complex communication. However, with the maturity of the packaging manufacturing system, the ODM model is changing this situation.
ODM (Original Design Manufacturer) refers to a model where the manufacturer provides a mature structural design and packaging solution, upon which the client customizes the colors, sizes, printing, and branding elements.
This model is particularly mature in the colored gift box industry and is suitable for B2B clients who require rapid implementation and highly consistent production.
Compared to solutions developed from scratch, ODM color gift boxes offer significant advantages in custom packaging projects:
- Reduced development and trial-and-error costs
- Shorter product launch cycles
- Ensuring structural stability and production feasibility
This is why more and more brands prefer the ODM collaboration model when customizing packaging in bulk.
What is ODM Color Gift Box Customized Processing?
ODM color gift box customization is not about “using templates,” but rather a deep personalization based on a mature design system.
From a processing logic perspective, it mainly includes the following core characteristics:
- Manufacturer-led design structure: The box shape, opening and closing method, and load-bearing structure of the gift box have been market-tested.
- Client-participated visual customization: Colors, patterns, logos, and printing processes can all be adjusted according to brand requirements.
- Mass production orientation: More suitable for medium to large-volume custom packaging projects.
Compared to the OEM model, ODM is more suitable for brand owners and buyers who do not have a professional packaging design team or want to expedite packaging projects quickly.
Complete Process of ODM Color Gift Box Customization
Structure and design scheme selection
In the ODM stage, packaging manufacturers usually provide a variety of mature gift box structure schemes, such as:
- Top and bottom lid gift boxes
- Drawer-type gift boxes
- Magnetic flip-top color boxes
- Folding color boxes
Clients can choose the appropriate structure type according to product attributes, transportation methods, and display requirements. This step is key to ensuring a balance between the practicality and cost of custom packaging.
Color scheme and printing process customization
The core competitiveness of ODM color gift boxes lies in their visual presentation.
In ODM customization, common options include:
- CMYK color printing
- Pantone spot color matching
- Hot foil stamping (gold/silver)
- Spot UV coating, embossing, debossing
- Matte/gloss lamination
A well-balanced combination of colors and processes not only enhances product quality but also strengthens brand recognition in the end market.
Material Selection and Function Matching
Different products have significantly different requirements for packaging materials.
Common materials for ODM color gift box customization include:
- White cardboard (suitable for high-quality printing)
- Grey board (improves structural stability)
- Kraft paper (natural, environmentally friendly style)
- Specialty paper (high-end gift and cosmetic packaging)
Professional custom packaging manufacturers will recommend material solutions that balance cost, strength, and appearance based on the client’s industry characteristics.
Prototyping Confirmation and Mass Production Preparation
Before formal production, the ODM customization process typically provides structural samples or color-printed samples for customer confirmation:
- Whether the size and structure match the product
- Whether the color and printing effect meet brand requirements
- Whether the actual boxing experience is smooth
This stage effectively reduces the risks of mass production and is a crucial step in ensuring the successful implementation of customized packaging.
Mass Production and Quality Control
Mature ODM factories usually have a complete production chain, including:
Printing → Die-cutting → Gluing → Assembly → Quality Inspection → Packaging and Shipping
A stable quality control system ensures that each batch of custom packaging meets standards in terms of color consistency, structural strength, and appearance details. This is especially important for long-term B2B clients.
Why are ODM colored gift boxes more commercially valuable than ready-made packaging?
Compared to generic ready-made packaging, ODM (Original Design Manufacturer) custom gift boxes offer significant advantages in the business sphere:
- Stronger Brand Differentiation: Exclusive color schemes and printing designs avoid homogenization.
- Controllable Costs: Customization based on mature structures avoids redundant development costs.
- More Stable Delivery Times: Standardized processes are suitable for continuous bulk supply.
- Compliant with Environmental Trends: Options include recyclable or environmentally friendly materials.
For companies aiming to build long-term brand equity, ODM custom packaging is a more strategically valuable choice.
Application Scenarios of ODM Custom Gift Boxes in Different Industries
Food and Baking Industry
- Cake gift boxes, dessert boxes
- Holiday food gift boxes (e.g., mooncakes, chocolates)
Cosmetics and Fragrance Industry
- Gift sets
- Limited-edition brand packaging
Gift and Corporate Customization
- Business gift boxes
- Promotional packaging
In these sectors, packaging not only protects the product but also directly influences consumers’ purchasing decisions.
Сопутствующие товары
How to Choose the Right ODM Custom Packaging Manufacturer?
When choosing an ODM color gift box partner, B2B clients typically focus on the following:
- Does the company possess a mature ODM design library?
- Does the company support customization of multiple materials and processes?
- Does the company have stable, large-scale production capabilities?
- Does the company support small-batch trial orders and long-term bulk cooperation?
- Does the company have export experience and international customer service capabilities?
A professional custom packaging manufacturer is not just a supplier, but a long-term partner for brand packaging solutions.
About Yisheng: Your Trusted ODM Packaging Box Manufacturer
Ишэн is a professional packaging box manufacturer specializing in wholesale and customization services for custom packaging.
Products include paper-plastic boxes, cake containers, gift boxes, food packaging boxes, baking packaging boxes, and paper bags, widely used in the food, baking, gift, and cosmetics industries.
Leveraging a complete production chain system and mature ODM customization capabilities, Yisheng can provide clients with one-stop packaging solutions from structure selection and design customization to mass production.
Whether you are a brand owner, wholesaler, or importer, Yisheng can help your brand stand out in the market through high-quality ODM color gift box customization.
