EN 
FR 
DE 
RU 
ES 
PT 
AR 
JA 
When personalizing packaging, the paper selection controls the final effect and company reputation. Two well-known surface finishes are matte and glossy. So, what actually differentiates matte and glossy paper when personalizing packaging? How do companies choose between them? This article will provide a detailed explanation.
Visual Differences
- Matte paper: It has no sharp reflections on its surface, with a smoother and more polished finish and a calm, polished look. It’s generally used on simple but high-end styling packaging, i.e., gift boxes and cosmetics.
- Glossy paper: Its smooth and shiny surface reflects, possessing higher color saturation and high visual impact. It’s generally used on food packaging, bakery packaging, or on packs where a show must be made.
Tactile Differences
- Matte paper: Its soft, smooth feel is particularly suited to emphasizing texture and an artistic appearance.
- Glossy paper: Its smooth, easy-wipe finish has a crisp, contemporary feel.
For consumers, touch also influences buying, and matte paper generally is the first option, especially for premium product packaging.
Durability and Protection
- Matte paper: It is less finger-marking sensitive, but slightly less scratch resistant.
- Glossy paper: Finished with a glossy surface finish that provides extra water, stain, and scratch resistance, suitable for packaging those items that need to be displayed or shipped regularly.
Brand Positioning and Application Scenarios
- Matte paper packaging boxes: Suitable for high-end, low-profile businesses focused on quality, such as cosmetics, jewelry, and luxury gift boxes.
- Gloss paper packaging boxes: Suitable for consumer bulk products and products that need to grab attention immediately, such as cake packaging boxes, food boxes, and bakery boxes.
When making a choice from custom packaging boxes, businesses must consider their target consumer class and brand image.
Price and Handicraftsmanship
The cost difference between gloss and matte paper is typically small, and the only significant distinction is how difficult it is to post-process. Combining matte paper with hot stamping, embossing, or UV coating can provide a high-end feel, while gloss paper provides vibrant colors and a shiny look.
Conclusion: How to Choose the Right Wrapping Paper?
Simply put, in order to achieve a feel of luxury and texture, use matte paper; to get an over-the-top look and visual effect, use glossy paper. Different papers have their uses, and the focus is on brand positioning and product benefits.
About Yisheng Packaging
Yisheng is a factory that specializes in commercial packaging boxes, offering wholesale and bespoke solutions for different kinds of packaging boxes, including paper and plastic boxes, cake boxes, gift boxes, food boxes, bakery boxes, and paper pouches. Serving a wide range of industries from the food, baking, and gifts sectors, to cosmetics, we apply advanced production technology as well as different kinds of printing and surface treatments, and offer customers one-stop services from design to delivery.
If you need top-notch quality custom packaging boxes, you can contact Yisheng. We’ll let your brand stand out through packaging.
