Blogs et actualités

Introduction: Why Paper Box Packaging Matters More Than Ever Packaging has always been the unsung hero of how we move, store, and showcase products.In the past, it had one job—to keep items safe. But today, packaging has evolved into a major brand touchpoint. It influences customer perception, affects buying decisions, and even reflects your company’s…

In today's competitive marketplace, packaging is no longer just the outside envelope of the product; it's a critical extension of your brand. A well-designed, professionally produced box will more often than not capture consumers' attention on the shelf right away and convey a brand's professionalism and value.Consequently, more and more companies are choosing to partner…

When the holidays come, not only are people buying presents, they are buying an experience and feeling. Not only does a well-wrapped gift box give a feeling of ritual to the gift, but it also matters for brands to be able to get consumer seal of approval. For brands and retailers, holiday gift wrapping is…

Packaging today is no longer a silent afterthought tucked at the end of the supply chain. It has become a stage of its own—an introduction, a handshake, and sometimes even the deciding factor that wins or loses a customer. When someone holds your product for the first time, they don’t just see the item; they…

A wedding is not just a ritual but a ritual-embedded celebration. As a wedding gift, candy gift boxes hold the couple's gratitude and best wishes to the guests. These days, wedding candy gift boxes for guests are not just packaging; they are a crucial element in the overall style and brand of the wedding. Choosing…

In today's competitive market, packaging is not just protection for your product but also a reflection of your brand. The most effective way to make your packaging shine is through custom-printed boxes. But what are custom printed boxes and how do they benefit your business? Let us take a closer look. What Are Custom Printed…

When personalizing packaging, the paper selection controls the final effect and company reputation. Two well-known surface finishes are matte and glossy. So, what actually differentiates matte and glossy paper when personalizing packaging? How do companies choose between them? This article will provide a detailed explanation. Visual Differences Tactile Differences For consumers, touch also influences buying,…

In today's competitive market, packaging is no longer just a protection for goods, but the first impression a business makes on consumers. For startups, it is a major challenge to find a packaging solution that not only represents their brand but also competes on cost and flexibility with a tight budget. Small-batch packaging customization is…

In product packaging design, box size is often a crucial factor influencing brand image, shipping safety, and user experience. Choosing the right box not only protects the product but also demonstrates the brand's professionalism and care during display and transportation. So, how should different industries choose and customize the right box size? Why is the…

At different stages of brand development, the packaging box is not only a protective shell for the product but also an important manifestation of the brand image. Whether it is a start-up brand or a mature enterprise that already has a stable market share, choosing the right packaging production method can affect costs, delivery cycles,…